Strategy and goals

Strategy and goals


Our mission is to help people to digitalize and automate their work.


Our vision is to be the undisputed #1 in Europe: The Leading European Alternative to the global goliaths in our space.

Strategic cornerstones

Growth: Invest in sales, marketing and services in existing and new markets to enable strong organic growth. Open both direct and partner-led new markets in EMEA.

Product: Invest in R&D to strengthen our differentiation (agility, experience and TCO) and further improve customer experience and scalability through quality and feature development. Double down on ITSM, ESM and IGA on a single platform.

People: Build on our unique people & culture to attract world-class talent and create five-star experiences for everybody in the Efecte ecosystem.

M&A: Strengthen technology platform and expand market presence through acquisitions

Long term financial targets

By 2025, grow organically to 35 MEUR total net sales, maintain an average SaaS growth of over 20% and reach a double-digit EBITDA margin.

Through organic growth and acquisitions, become eventually the largest European service management vendor with total net sales over 100 MEUR and EBITDA margin exceeding 25%.