Strategy and goals
Our mission is to help people to digitalize and automate their work.
Our vision is to be the undisputed #1 in Europe: The Leading European Alternative to the global goliaths in our space.
Growth: Invest in sales, marketing and services in existing and new markets to enable strong organic growth. Open both direct and partner-led new markets in EMEA.
Product: Invest in R&D to strengthen our differentiation (agility, experience and TCO) and further improve customer experience and scalability through quality and feature development. Double down on ITSM, ESM and IGA on a single platform.
People: Build on our unique people & culture to attract world-class talent and create five-star experiences for everybody in the Efecte ecosystem.
M&A: Strengthen technology platform and expand market presence through acquisitions
By 2025, grow organically to 35 MEUR total net sales, maintain an average SaaS growth of over 20% and reach a double-digit EBITDA margin.
Through organic growth and acquisitions, become eventually the largest European service management vendor with total net sales over 100 MEUR and EBITDA margin exceeding 25%.